SEO for Construction Companies
Google is cracking down on Service Based Businesses when it comes to search results. It is important to understand what is going to work for you and your business. You need a basic understanding of SEO, Search Engine Optimization, so that when it comes time to speak with someone about it, you are prepared. Here at Big West Marketing, we have a team of 5 people working for 850 clients, designing their websites and getting them to rank high on Google.
Firstly, SEO is different than Pay-Per-Click or PPC. PPC is a paid service where people pay money to get the top spot on Google. SEO is a way of optimizing your website so it ranks on Google organically. People are becoming more and more wary of ads, they are bigger fans of reviews and testimonials from past clients. Ranking near the top of Google can get your phone ringing off the hook.
So, how do you rank on Google? First, there a few things you must set up. Your website has to be mobile friendly, meaning that it will respond and adapt to smartphones and tablets. Google has a special program that we discuss in this video that will allow you to type in your company's website and check whether or not it is mobile friendly. You might think you have a mobile friendly website, but unless Google agrees, you are not safe. It is important that Google verifies your site and this test is a way to do that.
Second, you must set up a Google My Business Page. This page will have all of your companies information and register you officially with Google. If this is not set up, you do not exist to Google. This is a simple set up, do not pay anyone to do this! There is always someone out there looking to scam you. Be aware and be informed. It is not black magic. Check out this other video about Local SEO for Contractors.
After your Google My Business Page is set up, register with other important directories online like Yelp, Yellowpages and Facebook. There are 50-60 directories that Google cross-references with to prove you are who you say you are. Make sure to be consistent across the board with your company's information. For example, make sure that your address on Facebook matches your address on Yelp.
Finally, be on the look out for shady SEO companies. These companies try to keep you in the dark and scam as much money as they can from you. At Big West Marketing, we start with everything out in the open, this information, this video, all public and available for anyone to use. We do offer SEO services because it is an ever-changing and evolving field that requires close attention. We work with you to build your company's presence on Google.
I started as a small cleaning business owner and did things the hard way. My book, "The Service Business Money Machine," is full of information I learned along the way when it comes to SEO and web design. It is free, you pay the shipping, and I will send it out to you.
Please check out some of our other videos on SEO and how to boost your business. Give us a call at (406) 493-1881 for a FREE 30-minute session on how SEO can help your company specifically start ranking atop Google. I'm Joe Burnich from Big West Marketing, thanks for watching and I'll see you soon.