Local SEO for Contractors
Trying to rank on Google's first page of search results can be overwhelming. There is a lot of information out there about what works and what doesn't, sifting through it all can be a nightmare. But there are certain things you can do today to start your climb to the top of Google's search results. And being on top means getting that phone ringing, bringing in new business and creating a steady stream of jobs.
First, Google will always check to make sure that your website is mobile friendly. Your website must have an effective website that displays on ipads, tablets and smartphones. Make sure to have a phone number that is clearly visible to any user. Also, any content, such as descriptions and photos, from your main website should be accessible on the mobile version. Luckily, Google has a test built in to make sure your website is mobile friendly.
Your services should also be clearly defined in you want to rank correctly. Use a dropdown menu to separate your services on to different pages. This is good for Google, it shows them that you are diversified, rather than having all the services listed on a single page. This will also add content and links around your website.
This brings us to Content. All content on your website must be unique. Google needs fresh, unique content, so avoid at all costs copying and pasting. Google can see right through your tricks and will punish you for it in the rankings. If you must, the internet is full of writers for hire that can produce content that will pass a plagiarism check. Check out this list of the Top SEO Keywords for Construction Companies and Contractors.
Once your website is filled with all your different services, unique content and photos, it is time to create your Google "My Business Page." This is a must when it comes to SEO. Without this page, Google will not recognize you. Fill in all your business information correctly because you will receive a postcard to confirm your physical address. This is also a good time to ensure that all of your company's information is consistent across the entire internet. This means setting up in other directories like Yelp, Yellowpages and Facebook. We, here at Big West Marketing, are here to help you with any of these steps, if needed.
Finally, be wary of secretive, shady SEO companies. SEO is not a secretive art, if can be confusing and difficult to understand at times, but it is not magic. We want you to have a basic understanding of SEO so that when the time is right, you can talk intelligently to whomever is handling your SEO. At Big West Marketing, we work in the open, this is only 1 of 30 videos making it's way to the public. There is a lot of mistrust out there regarding SEO services, so we start with trust as the foundation of our relationships.
Thank you all for watching. Again I'm Joe Burnich from Big West Marketing and generalcontractorwebsites.net. Give us a call today, (406) 493-1881 for a FREE 30-minute session where we can discuss your current marketing strategy and how to improve on it now. For more information on Best SEO for Contractors, click here.