Free Construction Leads - Top 3 Ways
Hi guys, Joe Burnich here with Big West Marketing. Leads are the point of marketing, quality leads that end up as booked work. The best way to build up fresh, new leads is through referrals, getting out there and shaking hands, building off of the trust you gained with previous clients. However this can be time consuming and especially as your company grows, harder and harder to do. So today we are going to talk about three ways in which you can generate new leads for you company online, for free today. Let’s get started.
1.) Ranking high on Google. Let me be clear, we are not talking about Adwords because Adwords is a paid advertising service. We are talking about ranking organically on Google’s first page of search results. So spend the time getting your company properly positioned to start ranking. The bigger your city, the more leads you are bound to generate. I have all the information you need on SEO in my book “The Service Based Business Money Machine.” In it I outline the steps you need to take in order to get your business ranking atop Google.
2.) Facebook Marketing. Facebook and Google love fresh, new content like pictures and blog posts about your business. Build this up. Connect with other local businesses and review each other to build up trust within the community. Also communicate with other service based businesses, anyone you can work with to get a referral. This takes time, but it you or anyone inside your business can take the time to maintain your Facebook page, it will pay off in the long run.
3.) Get more Reviews than anyone else. People don’t buy anything these days without reading at least one review on the product. Think about shopping on Amazon or Angie’s List, reviews are king, they build up a much needed trust between you and the client in an otherwise anonymous realm on the internet. So do what you can to build up reviews on Yelp, Angie’s List and Facebook.
4.) The Easy 5 Star app. This app is all about getting 5 star reviews. It makes it easier for a client, when the time is right, to post a review for your company on Google. Now this app is not free but it is very affordable and will do wonders for your business.
Again, my book, “The Service Based Business Money Machine,” is filled with all of this kind of information: how to rank on Google with SEO, Facebook Ads, how to get reviews, etc. Please take the time to read it over, the book is free, just pay the shipping. Feel free to call us at Big West Marketing anytime, our number is (406) 493-1881. We are here for a FREE 30-minute strategy session where we go over your company’s current standing and what we can do to help. Thanks again for watching, also tune into some of my other videos on Home Remodeling Leads and Contractor Leads. I’m Joe Burnich and I’ll talk to you all soon.